If you’re not sure about the difference PR could make to your business, check out these key facts:
- good PR helps to build positive perceptions of your brand and product range among your target audiences – veterinary surgeons, veterinary nurses, pet owners or others.
- a positive and accurate understanding of your brand and product range among your target audiences encourages loyalty and likelihood to purchase
- regular media coverage adds corporate stature to your brand and helps to increase its reach to new potential customers
- working with the media facilitates good relationships with journalists – and these relationships will help to generate additional positive coverage
- the best PR is accurately targeted and cost-effective, making it a key weapon in your marketing armoury