PR can help in many ways. It can raise the profile of your business, highlight its expertise and showcase the quality of its product or service.  It can position your business as a leader and expert in its field with journalists and other opinion formers and, through them, with your customers.

PR can also be targeted closely at particular audience groups, for instance, businesses of a particular size or in a particular sector.  This allows you to ‘narrowcast’ directly to your potential customers, rather than spending money on costly broad-based marketing activities, which may be wasteful.  PR is a discipline which focuses your limited marketing budget on those activities, which will really make a difference to your business.