The future of veterinary education and how it should adapt to meet our changing expectations of vets is currently the subject of much discussion.  I interviewed the three members of a panel on the topic at the recent London Vet Show for this article which appeared in the show’s newspaper. 

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If you’re not sure about the difference PR could make to your business, check out these key facts:

• good PR helps to build positive perceptions of your brand and product range among your target audiences – veterinary surgeons, veterinary nurses,

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If you need to make an important purchase, do you prefer to buy from a business you’ve never heard or a business whose logo you’re familiar with or which you’ve heard recommended? Your reputation and profile matter so try these 5 ways to boost the profile of your vet practice locally:

1. Get some positive editorial coverage in the local media.

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A press release is the best way to inform the veterinary media about your new product or service but journalists receive hundreds every day, many of which they delete unopened. These tips will help your release stand out:

• Get the headline right.

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How to write the perfect press release for your vet practice

A press release is the best way to let the local media know about news from your practice but journalists receive hundreds every day, many of which they delete unopened.

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How to get your story in the vet press

Getting your new product or service covered in the veterinary media will raise awareness of your business within the veterinary profession. Follow these golden rules to get your media campaign off to a great start:

Familiarise yourself with the veterinary media: Do you know how many veterinary magazines there are?

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Getting your vet practice covered regularly in the local media will raise awareness of the services you offer and position you at the heart of your local community. Local media love animal stories so follow these golden rules to get your media campaign off to a great start:

Familiarise yourself with your local media: Do you know on which day your local paper is published?

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What’s the difference between PR and advertising?

PR can generate editorial coverage in the media that are important to your target audiences. If an article on your business appears in a publication your target audience reads regularly:

• it offers ‘third party endorsement’- basically,

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Long years working in PR, both in an agency and more recently, on my own, have focused my attention on the importance of the client/agency relationship. The right relationship ensures that a client gets the results they seek and a level of service they can’t fault.  Their agency feels valued and,

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